Under the Seams™

As part of Bark's "Destroyer's Club", the main focus of this line is to change the connotation of a destroyed toy from a bad thing, to a good thing. It encourages the fun and satisfaction a dog gets out of destroying a toy, while being part of a bigger story that dog parents can also enjoy and participate in. With this play style in mind, these creatures where designed with some humor in their expressions and character. I also took the opportunity to introduce some unique creatures that add color and excitement.