Rock, Light & Roll Guitar™


Noticing that the majority of toy guitars in stores today are designed and marketed for older children, I wanted to design a guitar that would be more appropriate in play and features for babies 3-12 months old. The Rock, Light & Roll Guitar™ allows for fun, easy interaction while also including the developmental content moms love. This toy is a great addition to the Baby Einstein brand story of classical music and incremental to the current retail landscape of this category. Current retailers include Target, Amazon, and Toys R Us. 

Design specs

Unfortunately for the projects shared above, certain aspects (additional concepts, drawings, ideation and CAD variations) cannot be shown and are limited due to contractual obligations. Please feel free to contact me if you should have any questions.